GREAT SOUTHERN BANK

Comprehensive Ad Campaign

Through my capstone course at the University of Missouri School of Journalism, I had the opportunity to work hands-on with a real client, Great Southern Bank.

The ask: Attract Generation Y & Z consumers to Great Southern Bank.

The result: A new advertising campaign called “A Greater You for a Greater Future,” which highlighted how Great Southern Bank is there to help younger consumers navigate their financial journey to becoming their best selves.

As the PR Specialist on my agency-style team, my primary tasks included working with our copywriter to edit and compile our team’s research, findings, insights and creative tactics into one cohesive story for our client. Click the image below to view my copy writing work and our overall campaign plan book.

In addition, I helped created our final presentation materials including a powerpoint deck and script, as well as compiling components for a PR media kit at the end of the semester for the Adzou capstone program and the university for promotional use.